Beyond The Build
Beyond The Build is a podcast about the real, unfiltered experiences of being a software engineer. Hosted by two seasoned engineers, Uma and Ope, we dive into the highs, the lows, and everything in between—from career growth and technical challenges to work-life balance and industry insights. Whether you're an aspiring developer or a seasoned pro, join us as we explore the parts of tech that don’t get talked about enough.
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Beyond The Build
EP26: The Importance Of Branding As A Software Engineer
Ask us a question or suggest an Episode: [https://forms.gle/8tEg2CKTNNWteSgt9](https://forms.gle/8tEg2CKTNNWteSgt9)
Personal branding isn’t about being an influencer or posting for clout. It’s about controlling how you’re perceived when you’re not in the room.
In this episode of *Beyond the Build*, we break down why software engineers already have a brand whether they like it or not, how internal and public branding shape your career, and why visibility quietly creates opportunities long before interviews and promotions happen. We also talk about the “cringe” factor, common mistakes engineers make online, and how to build credibility without pretending to be someone you’re not.
Key topics:
- The 3-axis framework for building your brand (what you're good at, what you want to be known for, what people care about)
- Why your internal company brand needs different rules than your public brand
- How to escape being typecast at work
- The credibility problem with posting opinions in areas where you lack experience
- Daily posting vs. evergreen content: what actually works
If you want your work to matter beyond your codebase, this episode is for you.