EP18: Amazon Leader Reveals What Separates High Performers from Leaders

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In this episode of Beyond the Build, we sit down with Felix Ekwueme, Technical Advisor to the VP of International Sellers at Amazon, to talk about the real drivers of career growth that go way beyond just “doing good work.”

We unpack why comfort and growth don’t coexist, the dangers of being the silent high performer, and what it really takes to rise through the ranks—especially as an immigrant or underrepresented voice in tech.

Felix also shares hard-earned lessons from his military background, how he made the leap from IC to Executive roles, and why writing is one of the most underrated career tools. You’ll learn how to make your work more legible, influence without authority, and make decisions with speed—not perfection.

Whether you’re early in your career or stepping into leadership, this episode is packed with gems on navigating hierarchies, capturing your value, and growing with intention.

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00:00 – Intro & Setup

02:42 – Felix’s Role at Amazon

03:20 – Military Background & Lessons

07:23 – From IC to Executive

12:29 – Speed of Decision-Making

19:16 – Writing as a Growth Tool

29:59 – Disagree & Commit

39:30 – Serendipity & Networking

43:07 – Career Transitions

1:07:49 – Technology & Utility (Crypto vs. Real Value)

1:08:30 – Generative AI & Adoption Cycles

1:09:15 – Fast Learning Cycles

1:11:18 – Roadmap Accountability Challenges

1:11:35 – Closing Thoughts & Takeaways